Emirates Partners with HiDubai to Extend Business Rewards to Local SMEs

Emirates has signed a Memorandum of Understanding with Hi-Dubai, a consumer tech initiative, to engage local businesses and offer them greater access to international market opportunities through its Business Rewards programme.

The MoU was signed by Nabil Sultan, Emirates Executive Vice President for Passenger Sales and Country Management, and His Excellency Abdul Baset Al Janahi, CEO & Board Member Hi-Dubai.

Under the new agreement, Emirates will reach and engage with the over 180,000 small and medium businesses on the Hi-Dubai platform which span manufacturing, logistics, retail, service based, among numerous other categories to enrol in its Business Rewards programme, with the aim for these SMEs to start benefiting from travel opportunities that can help grow their businesses and reward them when they travel with the airline.


Emirates has over 40,000 small and medium sized businesses enrolled in its Business Rewards programme, and businesses benefit from simplified enrolment, earning and redemptions when traveling, flexibility on retaining and using points as well as upgrade opportunities based on availability.

Hundreds of small and medium sized businesses in a range of industries from around the world have and continue to be part of the Emirates supply chain, and all have benefitted from showcasing their unique products to Emirates’ global customer base, providing a boost to their growth aspirations.

Hi Dubai

In the UAE, Emirates prioritizes SMEs as part of its tendering process, and is actively committed to work with government partners in identifying businesses and evaluating the performance of active suppliers on a regular basis.

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